Radio campaigns and family planning in Colombia, 1971-1974.
نویسندگان
چکیده
Empirical findings were used to examine several of the methodologies involved in evaluating the impact of 3 radio campaigns on attendance at family planning clinics in 14 Colombian cities in 1971-1974. 1 method of evaluation is to ask each new acceptor how she learned about the family planning services and, if the radio is cited, to consider that she was attracted to the clinic by the radio campaign. Another method is to find the average rate of new accepters coming in during some period before the radio campaign and to credit increases in that rate during the campaign to the promotional effort. A 3rd method is to determine trends in the rate at which new accepters were coming in before the campaign, to project those trends through the campaign period, and to credit the campaign with all increases above the levels indicated by those projections. The apparent campaign cost of attracting each new acceptor was between $9.54 and $17.72 in the 1971 campaign, between $3.33 and $9.70 in the 1972 campaign, and between $7.85 and $24.05 in the 1974 campaign. No evidence emerged to indicate that any 1 of the 3 evaluation methods used was superior to the others. The 1st method yielded results that were consistently intermediate between those obtained with the other 2 methods, suggesting that this 1st method may be the best method to use.
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عنوان ژورنال:
- Bulletin of the Pan American Health Organization
دوره 14 2 شماره
صفحات -
تاریخ انتشار 1980